AMC Net Content/Chicago

Creating Compelling Content for Financial Services

When

Tuesday, July 23. 2002

This month, Haywood Kelly, editor-in-chief of Morningstar's retail businesses, and Jeanne Cusick, vp of business development for marketing communications firm Vox, Inc, will share testimonials and showcase successful case studies of online content development for the financial services industry.

How can we develop online content that is audience-focused?

How does a financial services web site go beyond the lingo, to reach serve and engage its audience?

What is the development process for content with additional approval processes?

Learn the answers to these and other questions from those who are and have been 'on the inside'.

About the Speakers

Haywood Kelly is the editor-in-chief of Morningstar's Retail business, which includes Morningstar’s web site (http://www.morningstar.com) and its investment newsletters (Morningstar FundInvestor and Morningstar StockInvestor). He supervises Morningstar’s team of 50 mutual-fund and stock analysts, who write research reports on 2,000 mutual funds and 1,000 stocks. Kelly joined Morningstar in 1991 as an analyst covering stocks. He holds a BA in Economics from the University of Chicago.

Since 1998, Jeanne (Jeannie) Cusick has been working with Vox, Inc. (http://www.voxinc.com), a growing, full-service communications & marketing firm. Currently serving as vice president of new business development, Jeanne has played an integral role in a number of large account projects, including serving as the lead consultant for the Internet group of a major insurance company. Jeanne and Vox have provided content, direction, design, user analysis, project management and training for the company’s employees.

Since the summer of 2001, Jeanne has been Executive Director for Chicago Women in Technology (ChicWIT), an organization that provides online and offline connections for over 4,000 professionals in Chicago and is part of the WorldWIT, an 18,000 member community. Jeannie is a graduate of the University of Missouri.

Event Materials

Notes from the presentations (Word document)

About the Facilitator

Sheila D. Lewis is a principal with E3 Media Group, Inc. (http://www.embarkmedia.com), a media firm that helps companies create compelling content to educate, empower and entertain on the web, CDrom and DVD.

Prior to launching E3, Sheila was an Internet strategist, developing business plans and marketing strategies for emerging companies seeking capital. Sheila has held roles as VP, new ventures for a startup company in Israel and has taught next generation software application packages to engineers in Nigeria, Africa. With a Bachelor's degree in Accounting from Rutgers University, in a former life she was an accountant and financial analyst.         

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