AMC NetContent/Chicago

Email Newsletters--The Other Online Content
Tuesday, November 18, 2003

An email newsletter is the best way to build a marketing list, but what makes a newsletter that people look forward to and pass along? Two B2B marketers will share their tips for success.

Still putting out a print newsletter? Find out how a startup and a large enterprise produce their newsletters using Web-based templates and list services provided by third-party providers, and where email newsletters fit into their marketing strategy. You will learn about developing and repurposing content, determining frequency, getting past spam filters, managing and segmenting the house list, tracking open rates and response patterns, and more.

Location

Giordano's, 310 West Randolph, Chicago
6:00 to 8:30 p.m.

About our speakers

Sima Dahl, Marketing Director, Expand Beyond Corporation
Sima leads strategic marketing activities including branding and positioning, advertising and trade shows, channel development, and Web and digital marketing. Sima has more than 14 years of marketing experience with Internet leaders such as Proxicom and Neoglyphics, as well as with the nonprofit Gateway Foundation and the Skil Corporation manufacturing company. She earned an MBA with distinction from DePaul University and is an adjunct professor in integrated marketing communications at the IIT Stuart School of Business.

Download Sima's presentation (PowerPoint)

Peter De Legge, Director, eBusiness Marketing, Aon Corporation
Peter is responsible for the company's online and email marketing and direct mail initiatives. Peter has more than 15 years of marketing communications and marketing management, primarily specializing in business-to-business marketing. He has held marketing management positions at several corporations and consulted to many others. Peter's Website and email newsletter, MarketingToday (www.marketingtoday.com), have been recommended by numerous marketing publications, associations, prominent marketing authorities and educational institutions including Harvard Business School and Northwestern University.

Download Peter's presentation (PowerPoint)

About NetContent/Chicago

NetContent/Chicago offers information, hot topics and current events for the online content industry. Our network enables content professionals to meet online and network in person during monthly events held in downtown Chicago. Our events attract a diverse audience of content management professionals, communicators, internet and intranet managers from large corporations, small business, nonprofits and government.  

NetContent/Chicago is a Special Interest Group of the Association for Multimedia Communications, <http://www.amcomm.org>, an organization of people who make New Media happen. For more information about this meeting, please contact Anne Hedin <a.hedin@comcast.net> or Hilary Marsh <hilary@contentcompany.biz>.

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