Web SIG

Using Streaming Media Effectively To Create Site Stickiness

When

Tuesday, August 28, 2001

From BMWFilms, Army and Diet Coke to local broadcasters and government agencies, streaming media is beginning to be utilized to enhance a Web site's look and attraction power. However, streaming is not about replaying TV ads or re-purposed content. Instead, it's an opportunity to provide consumers with something unique, something of value - that also serves to create a dialogue and connection with consumers, the real drivers behind purchases. How your company should utilize streaming depends on the overall marketing goals. Yes, the Internet and streaming should be a part of an integrated marketing strategy.

At our August WebSIG meeting Kelli Feigley, from Dreaming Tree Films, will share some of the streaming programs she and other agencies have worked on, and how they were determined based on goals and objectives of the particular client. Also to be shared, the challenges and results of some of the programs, and what other ideas Dreaming Tree has for clients in all industries who want to use streaming media to their advantage!

ABOUT DREAMING TREE FILMS

Chicago-based Dreaming Tree Films is an entertainment production studio that specializes in creating short-form "Webisodes" for the Internet sites of broadcasters, cable networks and marketers. Their mission is to help clients interact and connect with their consumers through entertainment. Recently, the company worked with WB and UPN-TV stations to create "Book of Stories" - a 4-part Webisode series that ran exclusively on the stations' Web sites. The series helped drive revenues and Web traffic, and pulled in over 65 pages of online chat. Part 2 of the series will debut this Fall, as will other programs.

Dreaming Tree Films works almost exclusively with local, emerging talent including writers and directors, for all of their projects. One of their short films was recently showcased at the Chicago Short Comedy Fest in July, and another feature length program will be seen at the Independent Feature Project market in New York this September. They can be reached at 773-665-2422 or via www.dreamingtreefilms.com.

Illinois Institute Of Art
Merchandise Mart, 2nd Floor
Between B. Dalton and the Athlete's Foot
Chicago, IL.
5:30-6:30 PM: Registration, networking and light buffet
6:30-8:15 PM: Meeting.
8:15-9:00: Networking
Admission: FREE for AMC members and students; non-members pay $10.

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