Web SIG

Harry and the Jack Principles

When

Tuesday, September 3, 2002

...And it came to pass that Harry Gottlieb created Jellyvision, and Jellyvision created "You Don't Know Jack", based on The Jack Principles of the Interactive Conversation Interface, and it was good. Now Jellyvision will share their design approach that allows machines to act more like human beings. That's really good, fascinating, and the start of the paradigm shift in interactive communications. He's coming down from the mountaintop to tell us all about it.

Please join us as the AMC WebSIG kicks off its 2002-2003 season of meetings with a presentation by Harry Gottlieb. This presentation will demonstrate and discuss the design principles to create interactive programs featuring a doctor talking to you about healthcare...to a florist talking to you about flowers...to a teacher talking to you about geometry. iCi is a form of interactive mass communication that can be used on any platform, whether it is a PC, wireless device, interactive television or just a regular phone. Why interact with a "page" when you can interact with a "person"?

Learn what the Jack Principles are (visit www.jellyvision.com for the experience and to download a copy). Understand what it takes to write for, design, develop, and track branching scripts with pre-recorded audio and lively pacing.

Some cure the sick. Some battle the world's problems. Jellyvision makes interactive programs like "You Don't Know Jack"®, "OutSmart!"®, "That's A Fact, Jack!"®, and "Who Wants To Be A Millionaire” and has worked with a roster of blue chip partners to develop Interactive Conversation experiences in sales, services, and education markets as well. It's a lot less depressing.

If you are a content developer, Web developer, designer, programmer, database guru, marketer, or just like to learn while you smile - I'd attend if I were you. This is special!

llinois Institute of Art
350 N. Orleans (in the Apparel Center, first floor)
Room 124 (follow the signs)
Chicago

Networking & Light Buffet: 5:30-6:30 PM
Intros & Announcements: 6:30-6:45 PM
Harry: 6:45-8:00 PM
Q&A Plus More Networking: 8:00-8:30 PM
How Much?: AMC members FREE; non-members $10

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