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The Web SIG has focused on every major development in the Web since its inception, including new software and hardware, sound, information architecture, design, database integration, games, and legal issues.

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AMC WebSIG Meeting

Tuesday, July 1, 2003

The AMC WebSIG is pleased to announce the first in a series of presentations titled, "The Business and Practice of Web Development Today".

Quite a bit has change in our Web world over the last seven years since the Web first bloomed onto the scene. Simple HTML Web sites are becoming a thing of the past. Design teams now handle the majority of user interface and rich-media duties. Software engineering departments focus on back-end technologies such as b2b integration, xml, databases, portal frameworks, ECMS systems, object-oriented development, and high-performance application architectures. Through this new series the AMC hopes to focus on the challenges, realities, and opportunities of today's Web development scene.

Our first presentation will be from Brian Barthelt, Director, Software Engineering at Semaphore Partners. Here are the details.

Enterprise Web Applications 1997 to 2003 One Step Back, Two Steps Forward

The landscape in enterprise web application development has changed significantly in the last several years. Large companies have evolved in their thinking: from using the web for flat online brochures to creating complex multi-tiered high availability systems that actually attempt to improve the bottom line.

Brian Barthelt, Director of Software Engineering at Semaphore Partners has had a front-row seat as platforms, partners, "silver-bullet" products, and buzzwords have come and gone. Brian will attempt to describe why certain platforms, products, and approaches have succeeded, and others have failed. He'll address case studies of applications developed at Semaphore Partners 3 or 4 years ago, and then cover how those applications might be developed differently today. Brian will also talk about some recent projects that demonstrate the new landscape. He'll also give his viewpoint on the skills that he feels developers need to have in today's post-bubble web world.

About Semaphore Partners: Semaphore Partners is a leading Interactive Agency that is part of the Publicis network. Semaphore partners designs and builds cutting edge web marketing applications on behalf of fortune 500 companies. Some current and former clients include General Motors, Kraft, Disney, Orbitz, Nestle Purina, Phillip Morris, AT&T Wireless, USG, the Screen Actor's Guild, Behr Paints, & BEA Software.

Tuesday, July 1, 2003
180 N. Wabash, Room 234
5:45-6:30 PM registration, networking, light buffet
6:30-8:15 - intros, card swap, presentations
8:15-8:45 - QA & networking
Admission: AMC members and full-time students free; non-members $10.

About the Web SIG

The Web SIG is held on the first Tuesday of every month. Please forward your meeting ideas and questions regarding this SIG to Chair Harvey Tillis at Harvey@tillis.com .